Reflecting On 15 Years with Greta

How has the industry changed over the years and how has the business evolved?

Operationally - massively. When we first started it was much simpler. We relied on traditional forms of advertising such as local magazines or newspapers to reach our customers. All our customer interactions were either face-to-face or over the phone. These days with e-commerce and social media we can also connect with customers all over the world through various channels, such as Messenger, Instagram, email, phone calls and text. 

The operational to-do list is never-ending and we now have a full team running the behind-the-scenes of the business, on top of our amazing staff dedicated to serving our loyal customers in-store. We do all our photoshoots in-house and I, our graphic designer and online manager work continually behind the scenes to maintain the website and all our social media channels.

I really love how everything has evolved. It makes the business very exciting but also keeps us on our toes. Even with the changes in retail one thing has always remained the same for us since the day we opened - our customers always come first!

What does a typical day look like for you?

Cuddles in bed with my three-year-old James. Daycare drop off and then STRAIGHT to get coffee! After my home morning routine, no two days are the same!

My days vary between working in-store, attending staff meetings, planning our marketing, attending buying appointments, participating in photoshoots (usually behind the camera, sometimes in front of the camera), ripping into new stock and all the behind-the-scenes admin that’s boring but has to be done.

What are you most grateful for on your business journey?

The loyal community that has supported us through thick and thin. There have been some really challenging events and challenges since we opened, including when the GFC hit, the Christchurch earthquakes, operating in Re:Start Container Mall while the city was being rebuilt around us, Covid-19, and economic downturns over the past 15 years. Without our loyal followers, we wouldn’t be able to do what we love.

Over the years I’ve been really lucky to have staff who are very loyal, kind and who care about the business and customers as much as Mum and I do. I believe our success is a result of our amazing team, which includes our wonderful staff.

What is it about fashion that you love?

There is so much that I love about fashion. First of all, it is constantly evolving and changing - nothing stays the same. Fashion is more than just clothes and shoes, it’s a lot about connecting with people and making them feel good. I love that you can brighten and make someone's day.