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Empowered by Adventure: Heidi’s Creative and Business Journey

Growing up in a rural setting nurtured Heidi’s deep connection to nature, a bond forged from her earliest memories. She fondly recalls her parents, Hamish and Jenny Cochran, bundling her and her sister, Elle, into a backpack to ski before they could even walk. This early immersion in the outdoors instilled a lifelong appreciation for both free spirited adventure and love of the outdoors.

From a young age, Heidi was introduced to the family business, blending play with learning. One of her earliest memories was perfectly captured in an old photo, her tiny hands gripping a tape gun amidst a stack of stock. While she embraces her creative and spiritual side, she also credits her pragmatic business sense to years of observing her father’s methodical, deep thinking approach, a balance she now carries into her own endeavours.

As a dedicated student, Heidi thrived academically, drawn to the arts and mathematics, an early reflection of her ability to merge creativity with practicality. She pursued her passion for design at Massey University in Wellington, earning a Bachelor of Design with honours. While studying, she took on marketing and brand management responsibilities within the family business, making for a natural transition into her role as Nevada Sport’s Brand Director. Over the years, she expanded her expertise across various roles, from marketing and store design to overseeing store construction, each opportunity fuelling her creativity and adventurous spirit.